All Episodes

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Episode 164

feat. Claire Hardaker

Don’t feed the trolls: A linguist’s guide to navigating verbal abuse online | Claire Hardaker, Lancaster University

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Episode 161

feat. Daniel Bulteel

Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

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Episode 158

feat. Roxanne Parker

We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker – Social Chain

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Episode 155

feat. Andrew Boulton

The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton

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Episode 151

feat. Meridith Rojas

What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas, Logitech

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Episode 149

feat. Natalie Wills

The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

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Episode 147

feat. Sophie Headlam

Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

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Episode 145

feat. Cora Güntert & Benjamin Bruno

Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) and Benjamin Bruno

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Episode 143

feat. Alex Schillemore & Sarah Hiorns

Stand at Attention: Why the British Army Needs to Be Active On Social Media | Alex Schillemore and Sarah Hiorns, British Army

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Episode 140

feat. James Gregson

The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group

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Episode 139

feat. Monica Hu

Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch

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Episode 137

feat. Jack Koch

We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit

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Episode 135

feat. Alexa Diaz

Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix

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Episode 133

feat. Luke Donovan-King

In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports

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Episode 131

feat. Josh Benge

Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge, Brewdog

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Episode 129

feat. Kyle Elliot

Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot, Adidas

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Episode 127

feat. Yulia Aleksandrova & Jackie Klimes

Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest

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Episode 125

feat. Ben Lancaster-Nogueira

Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance | Ben Lancaster-Nogueira, Deloitte Digital

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Episode 123

feat. Carlo Karim Frem

Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem, Amazon Prime Video

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Episode 122

feat. Theo & Eve

2020 Rewind: Theo and Eve’s Top Picks From the Year on Social Minds

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Episode 120

feat. Jason Maldonado

The Best of B2B: Why Data Is The Key To Creating Exciting Campaigns | Jason Maldonado, SurveyMonkey, MailChimp

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Episode 118

feat. John Hutchings

Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings, KFC UK, IRE

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Episode 116

feat. Arooj Aftab & Scott Morrison

Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison

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Episode 114

feat. Harold Klaje

r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit

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Episode 112

feat. Toa Dunn

The Inside Track: How Video Games Created a New Stage for Artists and Brands | Toa Dunn, Riot Music Group, Riot Games

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Episode 110

feat. Dom Boyd

The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar

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Episode 108

feat. David Griner

Front Page Ideas: How To Get Adweek’s Attention | David Griner, Adweek

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Episode 106

feat. Inam Mahmood & Abi Clarke

Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke, TikTok UK

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Episode 104

feat. Roya Zeitoune

Watching the World: What YouTube’s Trending Tab Says About Your Audience | Roya Zeitoune, Youtube, Google

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Episode 102

feat. Dr Ysabel Gerrard

Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard, Facebook Advisory Board

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Episode 100

feat. Rahul Titus

Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus, Ogilvy

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Episode 98

feat. David Hill

Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill, Acast, Spotify

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Episode 96

feat. Michael Lee

Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee, Oatly

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Episode 94

feat. Katrina Cimetta

The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Katrina Cimetta, Ex-Domino’s

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Episode 92

feat. Chris Stokel-Walker

How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker

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Episode 90

feat. Alice More O'Ferrall & Holly Kay

A Global Call to Action: WWF on Social Media’s Role in Saving the Planet | Alice More O’Ferrall and Holly Kay

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Episode 88

feat. Will Scougal

The Innovators Behind AR: Why Snapchat Matters to the Future of Big Tech and Media | Will Scougal, Snap Inc.

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Episode 86

feat. John Kyriakou and Jon Slater

The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater

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Episode 84

feat. Olivia Downing

A Brief Quarantine: How to Discover Your Creativity in Isolation | Olivia Downing, TBWA

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Episode 82

feat. Omar Oakes

Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes, Campaign Magazine

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Episode 80

feat. Chris Williamson

Hacks at Home: How to Stay Motivated and Productive in Isolation | Chris Williamson

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Episode 78

feat. Adrian Ma

The Power of PR: What Brands Can Learn From Experts in Shareability | Adrian Ma

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Episode 76

feat. Omar Latif

Data’s Dark Side: Deep Fakes and Even Deeper AI Secrets from Silicon Valley | Omar Latif

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Episode 74

feat. Tim Donald

Serve Your Purpose: Why Big Brands Are Losing out to Social-First Challengers | Tim Donald

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Episode 72

feat. Mark Asquith

All About Podcasts: Tricks to Help You Ideate, Grow and Distribute Your Show | Mark Asquith

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Episode 70

feat. Theo Watt & Eve Lily Young

That’s a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve

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Episode 69

feat. Craig Oldham

Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham

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Episode 68

feat. Hannah Anderson

Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

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Episode 67

feat. Joe Glover

Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover

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Episode 66

feat. Tristan Hotham

Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham

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Episode 65

feat. Nick Entwistle - One Minute Briefs

The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle, One Minute Briefs

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Episode 64

feat. Theo & Eve

Breaking Social LIVE: Facebook Is Losing Its Own Competition | Theo and Eve

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Episode 63

feat. Alex Hern

Guarding Against Tech: While Facebook Hungers for Power, We Pay the Price | Alex Hern, The Guardian

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Episode 62

feat. Oliver Yonchev

Breaking America: How We Moved Our UK Agency Stateside | Oliver Yonchev

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Episode 61

feat. Kat Callow

Digital Emancipation: Why The Dark Web Is The Least of Parents’ Worries | Kat Callow

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Episode 60

feat. Dilen Pattni & Josh Riddett

Bank of Facebook: The Truth About Libra | Dilen Pattni and Josh Riddett

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Episode 59

feat. Theo & Eve

Breaking Social: Why a Solid USP Is the Best Defence Against Facebook

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Episode 58

feat. Nicki Bannerman

Front Page News Feed: Is PR Still Relevant in 2019? | Nicki Bannerman

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Episode 57

feat. Teresa Heath-Wareing

Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing

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Episode 56

feat. McVal Osborne

Much Ado About Data: Separating the Facts from the Fearmongering

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Episode 55

feat. Marianne Waite

Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite

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Episode 54

feat. Theo & Eve

Breaking Social: Brand Fails, Instagram’s New App and Snap’s AR Gamble

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Episode 53

feat. Amy Miller

Threads of Genius: What Fashion Brands Are Doing Better Than You

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Episode 52

feat. Neal Schaffer

The Influential 1%: Anyone Can Be An Influencer, But How Many Make It?

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Episode 51

feat. Mike Blake-Crawford

Social Anatomy: How To Align Your Strategy With The Platforms’ Game Plan

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Episode 50

feat. Roxanne Parker

Break Fresh Ground: Why Student Marketing Matters All Year Round

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Episode 49

feat. Nicholas Young

Buck It Up: Are Creative Advertisers Scared of Interesting Ideas?

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Episode 48

feat. Theo & Eve

Breaking Social: 3 Things Brands Can Learn From Social Media Companies

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Episode 47

feat. Andréa Jones

Giving Brands A Voice: Why Personalities Win On Social

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Episode 46

feat. Mark McCulloch

An Appetite For Experience: Why Social Is Food Marketers’ Secret Ingredient

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Episode 45

feat. Charlie Perry

Listen Up: What Really Matters When Starting a Podcast

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Episode 44

feat. Theo & Eve

Breaking Social: Social Media’s Latest Updates Prove 2019 is the Year of Peer-To-Peer

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Episode 43

feat. Ashley Jones

First Impressions Last: Why Now Is the Time to Build Your Personal Brand

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Episode 42

feat. Jon Cornwell

Licensing Virality: Understanding the Peaks and Pitfalls of Video’s Democratisation

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Episode 41

feat. Katy Leeson

Stay On Target: Where The Real Value Lies In Targeting Audiences on Social

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Episode 40

feat. Theo & Eve

Breaking Social: Why Landscape IGTV Is Instagram’s First Failure

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Episode 39

feat. Julian Hearn

A Social-First Success: Why Huel Created Its Empire on Facebook Ads

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Episode 38

feat. Tom Foster-Carter

The Millennial Mindset: How Culture Is Determining the Success of Start-Ups

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Episode 37

feat. Ash Read

Outsmarting Social: What Data Can Really Do For Your Social Media Strategy

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Episode 36

feat. Theo and Robin

Earning Cultural Capital: Why Brands Are Moving Underground

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Episode 35

feat. Theo & eve

Breaking Social: F8 2019 Reveals The Private Future of Social

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Episode 34

feat. James Cross and Tim Jones

Bigger, Better Creative: The BBC’s Defence Against Netflix and YouTube

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Episode 33

feat. Lee Wilcox

Niche Value: Why Facebook Still Needs Publishers

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Episode 32

feat. Dan Price

Regulation Is Coming: How an Internet Crackdown Will Shape the Next 5 Years of Social

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Episode 31

feat. Leo Harrison

Moving In-house: How Agencies Are Adapting To Changing Adland

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Episode 30

feat. Theo & Eve

Breaking Social: On Article 13 Controversy, Instagram Checkout and the Fate of TV

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Episode 29

feat. Maria McKenzie

Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends

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Episode 28

feat. Sam Jones

Time Is Money: Gener8 Ads’ Plan to Bring Value Back to Advertising

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Episode 27

feat. Dr Fjola Helgadottir

Antisocial Media: How Social Media Became The Cause and Cure of Social Anxiety

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Episode 26

feat. Amy Williams

Social for Good: How Brands and Charities Can Eradicate Badvertising

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Episode 25

feat. Theo & Eve

Breaking Social: A Content Crisis, the Secret to Organic Growth and Facebook’s Transparency Paradox

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Episode 24

feat. Rob Alderman

The Perfect Pitch: How You Can Make Your CEO Care About Social Media

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Episode 23

feat. Anya Du Sauzay

Sounds of Social: Why Emerging Artists Are Becoming Influencers

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Episode 22

feat. Xenia Muntean

Content That Works: 3 Principles to Effectively Scale Your Marketing Output

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Episode 21

feat. Theo & Eve

Breaking Social: On Mark Zuckerberg’s NYE Resolution, Instagram’s Hypocrisy and THAT Gillette Ad

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Episode 20

feat. Mike Blake-Crawford

Moving FWD: What 2019 Will Bring For Users, Platforms and Brands

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Episode 19

feat. Lee Benecke

Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive

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Episode 18

feat. Alex Ayin

Rewriting Social Storytelling: How To Engage The Masses In 15 Seconds Or Less

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Episode 17

feat. Elizabeth Knights-Ward

An Industry’s Prejudice: Why Social Media Managers Deserve Our Respect

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Episode 16

feat. Amplify

The Art Of Influence: Why Today’s Youth Are Rejecting ‘The Influencer’

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Episode 15

feat. Nick Speakman

Think Inside The Box: Why Vertical Video Should Be A Priority For Brands

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Episode 14

feat. Parry Malm

Just Ad Copy: Why Artificial Intelligence Won’t Kill Copywriting

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Episode 13

feat. George MacGill

Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of

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Episode 12

feat. Matt Wilson

Q&A With The ASA: Who Claims Responsibility For Social’s Media?

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Episode 11

feat. Oliver Yonchev

Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All

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Episode 10

feat. Kat Callow

See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond

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Episode 9

feat. Richard Johnson

When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans

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Episode 8

feat. Steven Bartlett

A CEO’s Burden: Predicting The Unpredictable Future Of Technology

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Episode 7

feat. Mike Blake-Crawford

Understanding Meaningful Engagement: What Facebook Isn’t Telling You

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Episode 6

feat. Syd Lawrence

Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations

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Episode 5

feat. Simon Gunning

The New Face of Charity: How No-Nonsense Advertising Is Saving Lives

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Episode 4

feat. Tom Peters

Influencer Fraud Explained: The Questions Brands Should Be Asking

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Episode 3

feat. Chris Williamson

Social Equity and the Student Night Out: An Events Marketer’s Secret To Survival

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Episode 2

feat. Jason Spencer

Love Island Exposed: How One Show Ended the War Between TV and Tech

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Episode 1

feat. Joe Harper

All Episodes

Don’t feed the trolls: A linguist’s guide to navigating verbal abuse online | Claire Hardaker, Lancaster University

Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker &#8211; Social Chain

The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton

What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas, Logitech

The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) and Benjamin Bruno

Stand at Attention: Why the British Army Needs to Be Active On Social Media | Alex Schillemore and Sarah Hiorns, British Army

The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group

Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch

We-Centric Social: How Online Communities Are Shaping Consumer Behaviour | Jack Koch, Reddit

Promotion Material: Why Netflix Wins At Audience-First Marketing | Alexa Diaz, Netflix

In Another League: How Esports Is Changing the Game for Social-First Brands | Luke Donovan-King, Guild Esports

Being Top Dog: How BrewDog Uses Social-First Trends to Inspire New Products | Josh Benge, Brewdog

Changing The Game: How Adidas Balances Exclusivity With Mass Appeal | Kyle Elliot, Adidas

Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest

Survival of the Savviest: How Threatened Retailers and Banks Can Avoid Irrelevance | Ben Lancaster-Nogueira, Deloitte Digital

Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem, Amazon Prime Video

2020 Rewind: Theo and Eve’s Top Picks From the Year on Social Minds

The Best of B2B: Why Data Is The Key To Creating Exciting Campaigns | Jason Maldonado, SurveyMonkey, MailChimp

Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings, KFC UK, IRE

Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison

r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit

The Inside Track: How Video Games Created a New Stage for Artists and Brands | Toa Dunn, Riot Music Group, Riot Games

The Last Laugh: Has the Advertising Industry Lost Its Funny Bone? | Dom Boyd, Kantar

Front Page Ideas: How To Get Adweek’s Attention | David Griner, Adweek

Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke, TikTok UK

Watching the World: What YouTube’s Trending Tab Says About Your Audience | Roya Zeitoune, Youtube, Google

Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard, Facebook Advisory Board

Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus, Ogilvy

Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill, Acast, Spotify

Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee, Oatly

The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Katrina Cimetta, Ex-Domino’s

How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker

A Global Call to Action: WWF on Social Media’s Role in Saving the Planet | Alice More O’Ferrall and Holly Kay

The Innovators Behind AR: Why Snapchat Matters to the Future of Big Tech and Media | Will Scougal, Snap Inc.

The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater

A Brief Quarantine: How to Discover Your Creativity in Isolation | Olivia Downing, TBWA

Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes, Campaign Magazine

Hacks at Home: How to Stay Motivated and Productive in Isolation | Chris Williamson

The Power of PR: What Brands Can Learn From Experts in Shareability | Adrian Ma

Data’s Dark Side: Deep Fakes and Even Deeper AI Secrets from Silicon Valley | Omar Latif

Serve Your Purpose: Why Big Brands Are Losing out to Social-First Challengers | Tim Donald

All About Podcasts: Tricks to Help You Ideate, Grow and Distribute Your Show | Mark Asquith

That’s a Wrap: What to Expect from Platforms and Brands in 2020 | Theo and Eve

Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham

Playing Facebook’s Game: How to Make the Algorithm Work for You | Hannah Anderson

Get Over Yourself: Why Empathetic People Make the Best Marketers | Joe Glover

Rally For Reform: Social Media Has Democratised Everything—Besides Democracy | Tristan Hotham

The Creative Countdown: Why Instinctive Thinking Births the Best Ideas | Nick Entwistle, One Minute Briefs

Breaking Social LIVE: Facebook Is Losing Its Own Competition | Theo and Eve

Guarding Against Tech: While Facebook Hungers for Power, We Pay the Price | Alex Hern, The Guardian

Breaking America: How We Moved Our UK Agency Stateside | Oliver Yonchev

Digital Emancipation: Why The Dark Web Is The Least of Parents’ Worries | Kat Callow

Bank of Facebook: The Truth About Libra | Dilen Pattni and Josh Riddett

Breaking Social: Why a Solid USP Is the Best Defence Against Facebook

Front Page News Feed: Is PR Still Relevant in 2019? | Nicki Bannerman

Magnetic Marketing: Why You Should Preach to the Converted | Teresa Heath-Wareing

Much Ado About Data: Separating the Facts from the Fearmongering

Disability Is Diversity: How We Can Fix Representation in Advertising | Marianne Waite

Breaking Social: Brand Fails, Instagram’s New App and Snap’s AR Gamble

Threads of Genius: What Fashion Brands Are Doing Better Than You

The Influential 1%: Anyone Can Be An Influencer, But How Many Make It?

Social Anatomy: How To Align Your Strategy With The Platforms’ Game Plan

Break Fresh Ground: Why Student Marketing Matters All Year Round

Buck It Up: Are Creative Advertisers Scared of Interesting Ideas?

Breaking Social: 3 Things Brands Can Learn From Social Media Companies

Giving Brands A Voice: Why Personalities Win On Social

An Appetite For Experience: Why Social Is Food Marketers’ Secret Ingredient

Listen Up: What Really Matters When Starting a Podcast

Breaking Social: Social Media’s Latest Updates Prove 2019 is the Year of Peer-To-Peer

First Impressions Last: Why Now Is the Time to Build Your Personal Brand

Licensing Virality: Understanding the Peaks and Pitfalls of Video’s Democratisation

Stay On Target: Where The Real Value Lies In Targeting Audiences on Social

Breaking Social: Why Landscape IGTV Is Instagram’s First Failure

A Social-First Success: Why Huel Created Its Empire on Facebook Ads

The Millennial Mindset: How Culture Is Determining the Success of Start-Ups

Outsmarting Social: What Data Can Really Do For Your Social Media Strategy

We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker – Social Chain

Just Ad Copy: Why Artificial Intelligence Won’t Kill Copywriting

Q&A With The ASA: Who Claims Responsibility For Social’s Media?

A CEO’s Burden: Predicting The Unpredictable Future Of Technology