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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Hosted by...

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Hosted by...

Eve Young
Eve Young
Senior Copywriter, Social Chain
Eve’s six years in B2B social media marketing and hosting the Social Minds podcast since its inception has given her an eye for platform shifts and creative brand responses. Overseeing the Social Minds hub, she has a knack for anticipating social updates and trends before they happen. As a social native, she is embedded in online culture and can relay the nuances of internet speak for brands, while showing even the most traditional companies how social can elevate their presence. A judge for Adweek’s Podcast of the Year Awards 2020 and regular speaker at Leeds Arts University, Eve is well-versed in applying her knowledge to the wider marketing world.
Calum MacLeod
Calum MacLeod
Head of Creative Shop, Social Chain
Calum has four years of experience in Social Chain’s accounts division and now heads up the agency’s new Creative Shop. He knows what it takes for brands to succeed on social as a result, and has worked alongside some of the world’s biggest brands, including The FA, PUMA Football and Amazon Prime Video. With them, Calum has masterminded a multitude of viral, creative campaigns by using his deep understanding of consumer psychology and the landscape. He’s always on the lookout for innovative ways to solve sector, brand, business and audience problems for our clients - and he promises to do the same for Social Minds’ listeners.

Produced by...

Produced by...

Mike Pickston
Mike Pickston
Producer, Social Chain
Mike has spent the last decade producing live radio programmes for major radio stations across the UK such as Key 103, Hits Radio, Greatest Hits Radio and Radio City, having previously worked for media giant Bauer Media. His experience running his own podcast has taken him across the world producing content in Spain, New York and Las Vegas, producing content across a wide range of subjects from sport, lifestyle and health and fitness. Now, he brings to Social Minds his attention to detail in audio and his knowledge of audio trends and listener behaviour.

With...

With...

Pollyanna Ward
Pollyanna Ward
Head of Paid Social, Social Chain
Pollyanna has spent the last seven years helping some of the biggest brands come to life online, including Oreo, Cadbury and Capri-Sun. She has also lectured students in Paris, carried out social media workshops in Switzerland and wrote the chapter on social media for the industry-leading IPA advertising course. A hybrid between a brand marketer and a social media advertiser, her bread and butter is paid social but she’s made it her purpose to bring traditional marketing’s rigour to the field. She doesn’t view social media in a silo, but in tandem with other channels, to help brands to push social’s effectiveness for their objectives as part of their full marketing mix.