a podcast by Social Chain

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feat. Joe Harper

Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer

Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use….

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Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical – and it’s having a major impact on campaign strategy and content creation. But how do you charm a nation of cynics? In the pilot episode of Social Minds, the UK’s first social media marketing podcast by Social Chain, we’re joined by Kellogg’s UK & Ireland social lead, Joe Harper. In this, we ask whether or not consumer cynicism is a behaviour we can unlearn, and Joe reveals how FMCG brands such as Kellogg’s are working to educate a woke generation and earn the elusive trust of the UK consumer.

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